The Goal Setting Formula

Everything needs a formula…math, science, cooking, and of course goal setting.

The goal setting formula is a step-by-step guide that points you in the right direction and ensures you have all the necessary components.  Then, all you need to do is work hard to achieve them!

Here is the Goal Setting Formula:

________(action verb)

________(what to change)

________(among/for whom)

________(by how much)

________(by when)

________(as measured by)

In practice, it will look like this…

We will increase (action verb) sales (what to change) to our online market (among/for whom) by 10% (by how much) in the 3rd quarter of this year (by when)(as measured by) the sales totals.

Is this a SMART goal?  Read this post to find out.


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