Marketing Basics

In marketing, all you need to know are the Three C’s and the Four P’s.

You need to know your:

  • Customers
  • Company
  • Competitors
and you need to understand how they affect your:
  • Product
  • Price
  • Promotion
  • Placement
….if only it were that easy!
Marketing is tricky and your target market is fickle.  Knowing the 3C’s and 4P’s helps out a lot and staying on top of market trends can also give you some direction.  Mostly, it’s a lot of trial and error, but when you achieve the right balance, you’ve stuck gold!
Here is a matrix to help you:

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