In marketing, all you need to know are the Three C’s and the Four P’s.
You need to know your:
- Customers
- Company
- Competitors
and you need to understand how they affect your:
- Product
- Price
- Promotion
- Placement
….if only it were that easy!
Marketing is tricky and your target market is fickle. Knowing the 3C’s and 4P’s helps out a lot and staying on top of market trends can also give you some direction. Mostly, it’s a lot of trial and error, but when you achieve the right balance, you’ve stuck gold!
Here is a matrix to help you: