Marketing Basics

In marketing, all you need to know are the Three C’s and the Four P’s. You need to know your: Customers Company Competitors and you need to understand how they affect your: Product Price Promotion Placement ….if only it were that easy! Marketing is tricky and your target market is fickle.  Knowing the 3C’s and…

Tools of the Vintage Trade

Every trade has it’s tools and the vintage trade is no exception. Before you venture out on a shopping spree, be sure you are equipped with the tools that will help you make good buying decisions. The  “Trusty Trio” for vintage hunters, is: Magnifying Glass Flash Light Tape Measure   If it helps you to…

SWOT: Analyze Thyself

Part of business planning is being aware of your surroundings. That is where a SWOT analysis comes in handy.  It allows you take a cold, hard look at your business and to find direction toward your most likely paths of success. Here is how to use a SWOT matrix: Click on the link below for…