Marketing Basics

In marketing, all you need to know are the Three C’s and the Four P’s. You need to know your: Customers Company Competitors and you need to understand how they affect your: Product Price Promotion Placement ….if only it were that easy! Marketing is tricky and your target market is fickle.  Knowing the 3C’s and…

SWOT: Analyze Thyself

Part of business planning is being aware of your surroundings. That is where a SWOT analysis comes in handy.  It allows you take a cold, hard look at your business and to find direction toward your most likely paths of success. Here is how to use a SWOT matrix: Click on the link below for…