Marketing Basics

In marketing, all you need to know are the Three C’s and the Four P’s. You need to know your: Customers Company Competitors and you need to understand how they affect your: Product Price Promotion Placement ….if only it were that easy! Marketing is tricky and your target market is fickle.  Knowing the 3C’s and…

SWOT: Analyze Thyself

Part of business planning is being aware of your surroundings. That is where a SWOT analysis comes in handy.  It allows you take a cold, hard look at your business and to find direction toward your most likely paths of success. Here is how to use a SWOT matrix: Click on the link below for…

The Goal Setting Formula

Everything needs a formula…math, science, cooking, and of course goal setting. The goal setting formula is a step-by-step guide that points you in the right direction and ensures you have all the necessary components.  Then, all you need to do is work hard to achieve them! Here is the Goal Setting Formula: ________(action verb) ________(what…